Company News

The Proactiv Company Rebrands as Alchemee

Its first brand, Restorative Elements, will launch in early 2022 and focus on skin discoloration anchored in dermatologist-developed, regimen-based solutions.

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By: Lianna Albrizio

Associate Editor

The Proactiv Company has announced a rebrand and repositioning under a new name, Alchemee.    Rooted in the company's history of leveraging science to create effective and powerful wellness solutions, the change reflects a part of the organization's ever-evolving vision to empower people with the confidence and comfort that comes from healthier skin.    Alchemee, derived from the foundational principle that consumers are all alchemists at heart, will tap into the origin...

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